Marion Balac

How does one live in an environment in which folklore has been shaped by the Walt Disney Company? How do our existences unfold on the internet and social media? What has become of bygone promises for the future? Within spaces browsable online or offline, spaces in which reality becomes fiction and fiction becomes reality, Marion Balac proposes video stories, collections of texts and pictures, websites and installations. She makes use of mediums and subjects whose proximity to the entertainment industry allows her to tackle the ambivalence of our relationship with the digital world and entertainment. The levers of the attention economy and the spaces that host them are as many playgrounds and tools that enable her to explore, throughout all of her projects, the tenuous bonds between feelings and technology.